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Kaikorero is a Maori word meaning Narrator, the one who tells the story. The brand motto is "self-expression at any cost". KAIKORERO defines itself as an experience between streetwear and designer-wear.

KAIKORERO’s essence is about combining the use of industrial materials with classic fabrics and all of their traditional and natural aspects. Between anti-conformism and classicism, the label focuses on applying very intricate conception details to essential, everyday-wear pieces, in order to create a look that’s both comfortable and fashionable. KAIKORERO offers a wardrobe of timeless yet versatile pieces, which can be used daily in a casual way or be transformed into real fashion moments.

The brand constantly explores new and exciting ways to twist classic garments with the use of resistant materials such as silicone, plastic or nylon.